New Business Environment

Recommended book : International Business 7th Edition Simon Collinson Rajneesh Narula Alan M rugan

Focus on providing precise answers and use references/data/research to support your precise answers. Avoid generalization by all means.

Avoid plagiarism please and use harvard referncing

Answer all questions. Use between 100 to 150 words to answer each question. Before answering, understand the question well/thoroughly, then overview potential answers and scenarios, then implement/answer the question precisely.

Question 1 :Define what FSA is in the context of the module’s main framework to evaluate a new business environment (include a diagram of the module’s main framework).

Question 2 :List the FSAs of a public well known MNE (clearly state the name of this MNE) and provide precise/specific examples for each FSA you list. Include the references/citations of the research to support the examples you use.

Question 3 :Identify and list theCSAs that enable the above MNE you have selected to operate greatly in two countries(excluding the MNE’s headquarter country). Each country must be in different continents, so you will provide two CSA lists, one per country.

Question 4 :From the above question, fully explain how the MNE has localized its business operation in one of the two countries you identified above. Provide/cite clear examples in your explanation.

Question 5 :What is the fundamental tool to formulate a firm’s/MNE’s strategic business options when comparing/contrasting a country’s CSAs. In what quadrant does the MNE you chose for question 2 lie for the country you chose in the previous question? Describe the strategic meaning of this quadrant.

Question 6 :Describe and explain the competitive advantage of the MNE you chose. Use the competitive advantage from the MNE’s headquarter perspective.

Question 7 :Describe the MNE’s value chain and clearly identify where and how, within the MNE’svalue chain, is/are the MNE’s competitive advantage/s created, energized, and sustained.

Question 8 :Explain how the above competitive advantages of the MNE you chose in question 1 are maintained in each of the two countries you used for question 3

The following questions relate to the company/firm/MNE you selected in question 1. It will be referred to as “your company” in the below questions.

Question 9 : Analyze all the competitive forces affecting the company using a fundamental framework for a new country you select for this company to start operations in.

Question 10 : Use a key tool used in this module to predict how viable the currency exchange rate is in a country is that uses a currencyother than the Euro and the dollar. Explain how efficient and viable it would be for your company to start operations in this country based on your currency analysis (show your numerical calculations/work).

Question 11 : Explain and describe each of the trade barriers you find in the country you selected on question 10 for your company.

Question 12 : Identify all the external variables that define the environment your company will be affronted with. Explain why each variable provides and advantage or a disadvantage for your company’s competitive advantage/s.

Question 13 : What cultural elements/characteristics of this new country are relevant to how your company does business in its headquarters. How do you recommend your company adapts locally to this new country? What parts of the marketing mix would you adapt and how?

Question 14 :Discuss how your company could potentially reach absolute comparative advantages and select a country where it can be reachcixed and why in this country.

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