Whyis itimportant thatbusinesses maintain ahigh level of visibility on search engine results pages?

PART 1:
Whyis itimportant thatbusinesses maintain ahigh
level of visibility on search engine results pages?

Whyare organic searchlistings more valuable than
paid search listings for most companies overthe
long term? Even though organic search listings are
more valuable,what are somereasons that compa-
nies should consider using PPC advertising aspart
of their searchmarketing strategies

Explain whypeople aremuch morelikelyto view
and pay attention to product andservice informa-
tion in SERPs compared to traditional mass media
advertising? What strategies are businesses adopt-
ing to take advantage ofthis trend?

Why areblack hatSEO techniques (see
Section 6.2) considered unethical? Who is harmed
by the useof such techniques? What are the conse-
quences of using thesequestionable SEO tactics?

PART 2: Apply IT Concepts to Business Decisions
Reviewthe information inSection 6.1about the
three typesof searches(informational, navigational,
and transactional) that people conduct onsearch
engines. Put yourself in the role of an SEO consul-
tant for your college or university. Create a set of
content and/or keyword strategies that you would
recommend to yourinstitutions leaders toincrease
the chances of appearingon SERPs resulting from
prospective students conducting each kind ofsearch

Last Completed Projects