Explain the key differences between a franchise system (where each store is franchised) and a chain store operation (where each store is owned by the company and managed by a hired manager) with respect to the underlying vertical marketing system each uses.

Video on the COVID-19 based logjam in the container shipping industry:

Long Assignment 4 this assignment may
require some research beyond your textbook! I has to be posted on D2L
by the deadline, typed and proofread for spelling and grammar:
(1) Explain the key differences between a franchise system (where each
store is franchised) and a chain store operation (where each store is
owned by the company and managed by a hired manager) with
respect to the underlying vertical marketing system each uses.
(2) What are the differences in how franchisees vs. hired managers of
chain stores are compensated?
(3) What are the consequences that result from the compensation
differences for the motivation of franchisees vs. hired managers?
Make sure to reference any outside materials. Use your OWN words, and
do NOT repeat any statements from audio, video or written materials.

Last Completed Projects