Class: Strategic Planning in Leadership
Style: APA
Find a current event article from within the past three years (news, magazine, TV report, etc.) about the Starbucks company. This could be an article supportive or critical of the company or the companys leadership or direction. Summarize the content of what you find and then tie the content of the article (or piece) to our course content about how the article either exhibits or decries what you know to be the overall strategic plan of the company. Please support your analysis with our course readings.
Class Readings:
Ager, D. L. & Roberto, M. A. (2014). Trader Joes. Harvard Business School No. 714-419. Boston,
MA: Harvard Business School Publishing.
American Psychological Association. (2010). Publication manual of the American Psychological
Association (6th ed.). Washington, DC: Author.
Bryson, J. (2011). Strategic planning for public and nonprofit organizations (4th edition). San Francisco,
CA: Jossey-Bass.
Marquis, C. & Villa, L. V. (2012). Warby Parker: Visions of a good fashion brand. Harvard
Business School No. 413-051. Boston, MA: Harvard Business School Publishing.
Porter, M. E. (2007). Understanding industry structure. Harvard Business School No. 707-493. Boston,
MA: Harvard Business School Publishing.
Reinhardt, F. L., Casadesus-Masanel, R., & Kim, H. J. (2010). Patagonia. Harvard Business School No.
711-020. Boston, MA: Harvard Business School Publishing.
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