A. Develop the factors of this case using the PEAS methodology format.
B. Using your PEAS analysis, answer these four questions:
1. What are the risks facing Fritidsresor?
2. What are the major leadership challenges facing Fritidsresor?
3. Evaluate the CEOs leadership. What is going right? What is going wrong?
4. What would have been your recommendations to Lundgren?
Deliverable: a memorandum from you to me with a PEAS analysis and the four specific questions above answered at the end of the PEAS analysis.
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