Write up your analysis as a paper (10 to 12 double-spaced pages in length), being sure to integrate the any of the following concepts: o Framing Theory

Option #1
Choose a contemporary public relations campaign :
Option #1 (PR Campaigns)
Blue Origins Fly to Space campaign
VanMoofs Ride the Future campaign
The Trudeau governments assault rifle buyback
Burger Kings A Day Without Whopper campaign
Carlsbergs Adopt a Keg campaign
COP26 and the phase down vs. phase out of coal

Once you have chosen your campaign of interest, actively follow its digital promotion and the campaigns use of its websites and social media platforms as public relations tools. In essence, you are to follow and analyze the digital promotion of your chosen public relations campaign.

Write up your analysis as a paper (10 to 12 double-spaced pages in length), being sure to integrate the any of the following concepts:
o Framing Theory
o The CEO Celebrity
o Tribal Marketing / Cult Branding
o Market Orientations
o Corporate Social Responsibility (CSR)
o Open Branding / User Generated Branding
o Gruning & Hunts (1984) Four Models of PR
o The Public Sphere, Civil Society, & Social Capital
o Pseudo Events
o Hashtag Activism

as well as at least eight (8) additional relevant sources

Use the APA citation style.

– How should your PR paper be organized?

o Introduction & Background, Introduce your topic of study. Tell us why and
how it fits into either Option #1. Establish the background and
context of your topic.

o Theoretical Framework. Which concept(s) are you going to utilize to
analyze your topic of study and why?

o Findings & Conclusions. Analyze your subject matter using the concept(s) and
give the reader the key points/takeaways from your analysis. Be sure to answer
the all-important so what? and who cares? about the relevancy of your project
and its findings.

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