Internet and Social Media Marketing Plan

The Final Paper will provide the students with the opportunity to integrate all they have learned in the course by creating an e-marketing strategy using internet and social media marketing.

The Final Paper requires the creation of the plan for marketing a specific product that the student is familiar with. The plan should specifically focus on the Internet and social media channels. The following components should be covered in the plan:

Identify the target customer or market you want to reach.
Estimate the size of the target market, its key players, and expected long-term growth.
Explain how you plan to position and communicate the product offering in the market based on data gathered by listening to and monitoring the target customer/market (what they say about your product, your competitors, and your industry).
Examine the promotional strategy of your specific product.
Identify and explain the metrics for measuring effectiveness of implementing the e-marketing strategy.

Writing the Final Paper
The Final Paper:

Must be eight to ten double-spaced pages in length (not including the title and reference pages), and formatted according to APA style as outlined in the Writing Center.
Must include a title page with the following:
Title of paper
Students name
Course name and number
Instructors name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least four scholarly sources, in addition to the textbook, from the University of Arizona Global Campus Library.
Must document all sources in APA style, as outlined in the Writing Center.
Must include a separate reference page, formatted according to APA style as outlined in the Writing Center.

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