Marketing and Communication
Instructions
An Individual Assignment of a minimum of 2500 and a maximum of 3000 words (excluding title page, table of contents, and reference list).
Assignment:
1. Evaluate the integrated marketing communication (IMC) tools that Zalando has successfully used to create a positive brand image with current and potential customers. (1000 words)
2. Based on your findings apply the SOSTAC marketing model to develop a marketing plan for Zalando that takes into consideration the emerging trends in the fashion industry (1500 words).
a. Trends Fashion Industry:
i. https://www.brandwatch.com/blog/fashion-industry-trends/
ii. https://commonthreadco.com/blogs/coachs-corner/fashion- ecommerce-industry-trends
iii. https://www.yieldify.com/free-guides/fashion-ecommerce-trends/
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