Instructions below from the professor. I can provide a pdf version of the textbook as I did for the last project I sent in if needed. The artifact I would like to use is the Dove Real Beauty Campaign – Real Beauty Sketches.
Short film is linked here -https://youtu.be/XpaOjMX
Artifact Proposal Guidelines & Template
Good rhetorical criticism starts with good ideas and good artifacts, which means that artifact selection is an extremely important component of the process of rhetorical criticism. Whereas research papers focus on synthesizing an array of information from multiple sources together into an understanding of a larger topic/issue/problem, rhetorical criticism essays focus on what analyzing one artifact (or multiple related artifacts) can tell us about how people are making meaning for and advancing perspectives/arguments about a particular issue/problem/controversy.
Your final essay is your opportunity to produce an original analysis of one (or multiple related) rhetorical artifact(s). There are two main requirements of the artifact(s) you select to analyze:
1. You must be able to make a meaningful connection between your artifact(s) and a contemporary social/cultural/moral issue/problem/controversy.
2. Your artifact(s) must be rhetoricala tangible piece of public discourse that has the potential to influence peoples understandings, perspectives, beliefs, values, and/or actions in relation to a larger issue/problem/controversy.
As outlined in the final essay guidelines, there are a few different ways you might approach your artifact:
1. You might focus on analyzing one artifact through the lens of one or more methods.
2. You might use the structure of generic description to analyze a (sub)genre type of communication using multiple artifacts as examples (I recommend using 3 artifacts for this approach).
3. You might analyze two contrasting artifacts to reveal how they construct different perceptions/understandings/arguments of the same topic/issue/controversy.
Regardless of which approach you take, the best types of artifacts for this essay are those that meet a more traditional definition of rhetoricdiscourse (written, oral, or image-based) that addresses an issue(s) of public concern and attempts to influence an audiences attitudes, beliefs, values, and/or actions. These types of artifacts include: (videos/transcripts of) speeches, (videos/transcripts of) public statements by celebrities/politicians/activists/influential people, advocacy campaigns (videos, images, statements), and advertisements (commercials/billboards/etc.) that promote and/or resist a perspective on a social issue/problem/controversy.
Types of artifacts that will not work well for this essay and will not be accepted for this essay include: songs/music albums, music videos, films, television shows, poems, events, places, material objects, and anything that has been analyzed in significant depth/detail by other sources (e.g. many, many people have analyzed MLKs I Have a Dream speech). I will not approve proposals for these types of artifacts.
If you dont already have an artifact in mind, start by identifying an issue/problem/controversy that you think is important and spend some time researching communication related to this issue. Once youve selected an artifact, copy/paste the following template into a new document and respond to each question/prompt. I will assess your artifact proposal according to the following criteria: clarity of proposal overall, appropriateness & rhetorical significance of artifact(s) selected, & strength of argument for why you selected this artifact(s).
Artifact Proposal Template
Copy/paste the following questions into a new document and respond to each (please leave the questions in your proposal).
1. What artifact(s) have you selected to analyze, and what are the key background details (who produced/delivered it, when and where was it produced/delivered, etc.)?
2. What larger issue/problem/controversy does this artifact(s) relate to, and what would we need to know about this issue to understand your artifact(s)? Provide information from at least one credible source to begin to construct a sociopolitical context for this issue/problem/controversy.
3. Why is this artifact rhetorically significant? To establish rhetorical significance, consider: What is interesting about the substance and style of this artifact? In what ways is this artifacts approach to addressing a larger issue/problem/controversy unique? Why analyze this artifact (rather than a different artifact addressing the same issue)?
4. What method(s) do you think would be most appropriate for analyzing this artifact(s), and why?
Your artifact proposal must be at least 800 words, including the questions above; excluding your bibliography (below)
References
(Please include a bibliographic entry for your artifact and the source(s) you cited above–see APA Instructions)
Last Completed Projects
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