What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

For the Week 5 Case Study, you will review the W5 Case Study PDF located in the “Case Study Files” and you will watch the 30-second video case (https://www.viddler.com/embed/81be337d/?f=1&player=arpeggio&secret=98370918&make_responsive=0). Upon thorough review of the case, you will then answer the four (4) questions below:
1. Map the research design used by Donatos for new product development.
2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
3. Evaluate the test market Donatos used. What were its advantages and disadvantages?
4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?
It is not sufficient to state your opinions; you must be able to:
demonstrate your understanding of the case study information by accurately explaining the relevant concepts
use the facts listed in the case study and the concepts in the textbook to draw your own conclusions
demonstrate exceptional critical thinking skills
apply the relevant concepts from the textbook chapters to the case study correctly
include facts from the case study to support your own position
Your case study analysis is to be a minimum of 2 complete pages in length. Going over the minimum page length requirement is acceptable; however, I am not looking for a 5+ page essay. YOU MUST USE PARAGRAPH HEADINGS!

You will be expected to have a Similarity Index of less than 15%

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