Legal Entity: Select a legal form for your business, explain why you chose that form, and what advantages and disadvantages it presents specific to your start-up.
Marketing Plan: Describe the customer journey to purchase your start-up’s product, list your primary marketing goals, including objectives and KPIs, and outline at a high level your marketing mix and CRM plans.
Social Responsibility: Write a code of ethics, vision statement, and mission statement that each reflect your core values and articulate the environmental, social, and ethical policies of the new business.
Funding: Explain your funding strategy, including capital from bootstrapping and funding through equity, debt, or nondilutive funding sources. This section should align with the capital requirements that were calculated for Draft 3 of your Course Project.
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