How have you acquired your current knowledge of marketing?

For Written Assignment #1, write a brief essay that explains your current level of understanding of the principles of marketing.
1) What do you already know about marketing? (Be specific and detailed, as much as you can.)
2) How have you acquired your current knowledge of marketing? Note: consider this first essay to be an unofficial pretest of what you know about marketing now (i.e., before the course gets underway).
3) What specific area of marketing is of particular interest to you?
Assessment of your performance on this assignment will be based on how well you address the questions posed above.

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