Appeals Analysis EssayREADINGBruce Cannon Gibney:How the Baby Boomers Destroyed Everything PURPOSEThe purpose of this 4-5 page essay is to be able to accurately identify and evaluate ethos, pathos, and logosas well as coherently argue for the effectiveness of an argument. PROMPT For this essay, examine and evaluate either Gibneysargument. To do this, analyze the strategieshe uses effectively and also criticize the less effective strategies. After a thorough and unbiased evaluation, assert your conclusion about the effectiveness of the authors argument based on your analysis. BREAKDOWN 1. Use your critical thinking skills to identify emotional, logical, and ethical appeals that majorly affect the authors argument. You may find only a few that have a huge effect look for recurring elements or elements that affect the authors argument in a profound or key way. 2. Use your rhetorical lens to discuss elements of ethos, pathos, & logos (ethical, emotional, & logical appeals) that affect the authors argument. 3. Write your rhetorical analysis focusing on the prompt: develop an argument that supports the following claim: The authors use of rhetorical appeals is effective/ineffective(choose one or the other). (Note: You may alter this claim to suit your tastes, but be sure your version clearly states the same idea in an arguable sentence.) 4. Argue toward a conclusion that states how effective the author is in the use of the rhetorical appeals. STRUCTURE TIPSOne way to write this essay is to devote separate sections to ethos, pathos andlogos, looking at the most outstanding use and misuse of these appeals in the text. While you should discuss strengths and weaknesses of the authors writing strategies as you go, develop a deeper discussion of strengths and weaknesses in a separate paragraph before you conclude NOTES Unlike the general argument essay, this essay does not ask you to engage in a debateon thetopic.
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