Perform an external environmental scan and industry environmental analysis on this publicly traded company from the perspective of a business unit.

Consult Table C-2 and C-3 in the Case Studies section of the textbook and choose a publicly traded company to research in this assignment and throughout the course. If you choose not to use one of the companies listed, identify an industry in which you are interested and select a publicly traded company and operating unit therein to study. You will need to obtain instructor approval before moving forward with this assignment and confirm that sufficient information on your selected company exists and is available for you to research.

Perform an external environmental scan and industry environmental analysis on this publicly traded company from the perspective of a business unit. Begin your analysis with the seven segments of the general environment (Figure 2.1) and the five forces of competition model (Figure 2.2) as presented in the text, and then complete a detailed outline of the meaningful trends, issues, and factors that impact or are likely to impact the overall competitive landscape for your company in the future. The purpose of this multilevel analytical approach is to break down macro trends and issues until you identify how exactly they affect your company and business unit.

This analysis will require significant research. Although the framework suggested is structured, this assignment is not intended to be a linear exercise. Be creative in your researchthe entire idea of strategy lies in having information or insight that your competition may not have, so this assignment may require a little digging. Tables C-2 and C-3 in the textbook indicate where each of the listed companies are mentioned within the text, but these references will only serve as a starting place. You may want to look for standardized SEC corporate filings and industry analyses through the GCU library, or you could also begin your research by consulting online NAICS databases, SEC filing databases (such as EDGAR), or sources like business and industry periodicals.

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