APPENDIX 1
Case Study Assignment Template
The format for all case study reports is detailed below. In the elaboration of each of these sections, the student should include concepts from the chapter covered in the course.
I. Introduction
Brief history of the company
Information about the industry
Company mission (stated or implied)
Company objectives (stated and implied)
Summarize companys competitive strategies
Complete analysis of external environment [industry], and internal resources/capabilities using appropriate tools such as Five Forces, PESTEL, SWOT, Value Chain, etc.
Analyze financial data using ratio analysis. Additional sources for companys financial information can come from annual reports, Yahoo Finance, etc.)
Statement of Problems and/or Purpose of analysis (Specify the salient problem, and explain why selected.)
Identification of strategic alternatives available (a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages and disadvantages at the corporate and SBU level).
Recommended strategic alternative (include support)
Implementation plan (activity plan) recommended for the company
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