The Walmart brand is recognized worldwide. A large part of this recognition is due to Walmart’s brand-building efforts, which are based on identifying and meeting customers’ needs more effectively than competing companies. Marketing communications present Walmart’s value proposition to inform customers and other consumers how the company meets their needs by providing excellent service.
Walmart has developed a comprehensive value proposition. However, having a value proposition is one thing; being able to translate it into a valuable consumer offer is another. Explore how they have done this so successfully.
1. Review this week’s course content and conduct additional research on the ways that Walmart communicates its value proposition to its customers.
2. Use the results of your research to respond to the following:
-Think about OGP (Online Grocery Pickup) and Walmart+ (Membership Services). Explain why these options are good for Walmart and how they meet consumers needs.
-How has innovation played a key role in Walmarts success?
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