1. Review this week’s course content and conduct additional research about how businesses create, manage, and price their offerings.
2. Look around your home and pick a product. Think about how the marketing team used the 4Ps. Specifically, how did they use pricing strategies and product strategies to earn your purchase?
-Define the value proposition for the product
-Identify the pricing strategy that supports the brand image
-Identify the product strategy that makes the item unique against the competitive set
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