What would you recommend to French winemakers for them to regain their strategic position as global leaders and win in China?

What competitive advantage(s) and capabilities did the French winemakers rely on?
How was the competitive game changed by new entrants from Australia, the U.S. and also from emerging markets (South Africa and Chile)?
What would you recommend to French winemakers for them to regain their strategic position as global leaders and win in China?

Case: Diageo: Innovating for Africa
What has been the biggest driver of Diageos global growth strategy since 2002?
Is this global strategy likely to change over the next 5 years?
What further advice would you offer to Nick Blazquez?

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