Use Memo format – Double space, font 12, cite sources, and indent paragraphs.
1. Why was Sears successful? Explain 3-4 specific reasons for each phase.
a. Phase 1 – From its beginning to the death of its founder.
b. Phase 2 – From its Chicago HQ building to the emergence of the automobile.
c. Phase 3 – From General Wood as leader to the 1970s.
2. What macro-environmental and business factors helped cause the decline of Sears & Roebuck Co.? Explain 3-4 specific reasons.
a. Phase 4 – 1980s to the present.
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