1. What aesthetic considerations should you keep in mind when you analyze advertisements?
2. How is semiotics useful for interpretation of the Fidji advertisement featured in this chapter?
3. Discuss the various signemes in the Fidji advertisement.
4. What is the secret significance of moisturizers?
5. What role does figurative language play in advertising? Consider the role of metaphor in the Geminesse moisturizer ad mentioned in this chapter.
6. What brands of fragrances do you own (this question is for men and women)? In what ways are they different?
7. Have your tastes changed as far as your fragrances are concerned? If so, how do you explain it? How much do you think it is reasonable to pay for a fragrance?
8. Use the myth model to analyze an advertisement, a film, a television show, a song, or other aspects of society and culture.
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