Analysis of the two advertisements using the Toulmin model.
Analyze two arguments in order to understand how each attempts to persuade. What is the claim?
What is the support?
What are the warrants?
How universally accepted are they in our culture?
Who is the intended audience?
What types of rebuttal or refutation might be offered (to the claim or the warrants)?
Does the claim need to be qualified?
Goal is not to answer these questions in a list, but to address them in a coherent, logical, and well-organized essay. Analysis should deconstruct the print advertisement completely from both a logical perspective (how the argument is structured and presented) and a cultural perspective (what warrants make the advertiser believe the ad will work).
You may need to reread Perspectives on Argument to review the parts of an argument and the types of claims. As prewriting, you should examine each ad thoroughly and then freewrite to generate ideas.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|