ELM (chapter 15) highlights the central and peripheral routes leading to persuasion. Find one advertisement that uses the central route and an ad that uses the peripheral route in their respective messaging. For example, super bowl ads usually feature both types of marketing. You can start looking through some ads from this year or previous years. Try to find something after 2011. How do you know which one is central or persuasive (i.e., look to the text for definitions)?

ELM (chapter 15) highlights the central and peripheral routes leading to persuasion. Find one advertisement that uses the central route and an ad that uses the peripheral route in their respective messaging. For example, super bowl ads usually feature both types of marketing. You can start looking through some ads from this year or previous years. Try to find something after 2011. How do you know which one is central or persuasive (i.e., look to the text for definitions)?

Have you ever experienced post decision dissonance? Make sure to define post decision dissonance according to the chapter. Do you think cognitive dissonance plays a role in our everyday decision-making? Please be detailed in your answers.
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