What factors might explain the difference?

The brief will not exceed two typewritten, double spaced pages in outline format with bullets identifying key issues only no essays!

Case Study Questions:

1.Katrina Lake (K-L) struggled to raise money for her venture and secured only $42 million while a competitor secured $2 billion. What factors might explain the difference? What could she have done differently to address the gaps?

2.K-L looked at three different industries to create her business model (retial, personal stylists, subscription services). What were the salient attributes she drew from each segment? Applying a Blue Ocean framework, how would you characterize her actions (use the Four Actions Framework)?

3.If you look at the industry configuration at the end of the case, what do you think the future might hold for Stitch Fix? What changes would you recommend that K-L consider as she navigates the company strategy?

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