Trident Symposium International’s (TSI) focus for this week is pricing strategy: a component of the marketing mix. Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.
This post should be 3 paragraphs in length (300 words). Since you are engaging in research, be sure to cite and reference the source(s) in APA format.
WEEK 1 DISCUSSION POST
Provide a brief introduction of the company with which you are working.
Discuss what pricing objectives you would consider for your product/service.
Identify the pricing objective and strategy you will ultimately choose and explain why.
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