Please read the instructions provided below and answer the questions to respond to this assignment –
Assignment: Submit Case Memo
Case: Mountain Man Brewing Company (MMBC) (attached in this order)
A well-written Case Study Memo shows a clear understanding of the problem and well-articulated summary of recommendations to address this problem; a solid rationale behind your recommendations and compelling action plan leveraging what youve learned using class content.
Please use the case assignment questions as an initial basis upon your analysis. These questions are meant to highlight salient issues in the case. Do not answer these questions directly in your memo.
Case Questions –
1 – What is Chris considering doing and what factors will he have to align to be successful?
a. What goal should MMBC (Chris) have?
2 – What has made MMBC successful?
a. What distinguishes it from competitors? (including its marketing mix)
b. What about these factors enabled MMBC to create such a strong brand?
3 – What has caused MMBCs decline in spite of its strong brand?
a. Describe the market and current and future competition.
4 – Should MMBC introduce a light beer?
a. What are the pros and cons for doing so?
5 – Should MMBC launch Mountain Man Light?
a. What other strategic options for growth does Chris have if Mountain Man Lightis not launched or is unsuccessful?
Memo Structure and Content Expectations –
After reading the case, submit a case memo following the instructions in the Case Memo Content Instructions document (attached in the order).
Your answer is limited to 550 words (for the main body of the memo). Please use the memo format as recommended in the Format Instructions for Case Submissions (attached in this order).
Additional Case Resources –
HARVARD CASE ANALYSIS WORKSHEET:
Use the Case Analysis Worksheet to help organize your thoughts about the case. This is a helpful document that has the required elements of the case for you to fill in. (attached in the order).
Case Memo Example Formats –
I have attached two case memo formats in this order for the writer to use for this particular order (you can pick either one of the templates preferably the second one would be better).
Core Readings –
Bhasin Hitesh (January 14, 2019) Product Line Stretching Marketing 91 https://www.marketing91.com/product-line-stretching/
Claessens, Maximilian, (May 13, 2015) Individual Product Decisions – Decisions in the Development and Marketing of Individual Products Marketing Insider.
Individual Product Decisions – Decisions in the development and marketing of individual products
Ian (September 5, 2019) How Tesla Used A $0 Marketing Strategy To Dominate A Market. Marketing Strategy. https://www.marketingstrategy.com/marketing-strategy-studies/how-tesla-used-a-0-marketing-strategy-to-dominate-a-market/
Wright, Gabrielle (August 4, 2020) How to use the Product Life Cycle (PLC) marketing model Smart Insights.
Additional Readings
Clark, Wendel (September 26, 2017) The Importance of a Product Mix Bizfluent. https://bizfluent.com/about-6748706-importance-product-mix.html
Gleason, Derek. (September 25, 2020) Product Lifecycle Marketing: What Matters Most at Every Stage CXL. https://cxl.com/blog/product-lifecycle-marketing/
Grading Rubric –
I have also attached a grading rubric for the writer to further understand about the grading system of this assignment.
If the writer has any questions prior to the submission deadline, please ask them to reach out to me and even provide me with a draft copy.
Thanks,
Tina
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