What were the sources of competitive advantage the Enterprise has been able to capitalize? What assets does it possess that might explain its advantage? What specific activities does it perform/not perform that distinguish it from peers?

Case Study Questions:

1 What were the sources of competitive advantage the Enterprise has been able to capitalize? What assets does it possess that might explain its advantage? What specific activities does it perform/not perform that distinguish it from peers?

2 .Why are people so important to its success? How would you see its employee turnover rates a problem to be tackled or par for the course? How would you evaluate its overall human resources strategy?

3 .What are some of the threats that would be of most concern if you were leading Enterprise? Avis and Hertz? Why? Or Why not? Zipcar? Why? Or Why not? What actions will you take to address concerns if any?

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