The brief will not exceed two typewritten, double spaced pages in outline format with bullets identifying key issues only no essays! It will also address the very same questions assigned to the case for class discussion purposes as well (see questions listed for each case in the respective session .
draw the activity map of this case at the end.
make sure to connect concept and analysis
QUESTIONS
1. How would you describe the competitive structure of the U.S. grocery retailing industry? What are the key forces driving the competitiveness of the industry? What major changes can one envisage looking ahead to the future?
2.Why has Aldi emerged as a leader among hard-discounters in the grocery business? What are the roots of its competitive advantage? How has Aldi deployed its resources to secure competitive advantage in the industry? Do these advantages appear to be sustainable?
3.As Aldi looks ahead to a future where its peers are nipping at its heels, what changes would you suggest that Aldi should make in retaining its position as a leader? How can its peers compete against Aldi? What are the chinks in Aldis armor that competitors can take advantage of?
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