How do brands manage in times of crisis?
Should brands take a stand? How does “purpose marketing” affect consumer decision making.
The paper must address the 2 questions below
1. What is the current state of research in this particular sub-area?
2. What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?
Provide a 600 to 800-word summary (formatted according to APA guidelines) of the new research in this area from a minimum of five new peer reviewed journal articles and identify questions that need exploring in future research.
Your discussion should be organized in a three-paragraph format: Introductory Paragraph: gives an overview and definition of the topic you chose.
At the end of the paragraph it gives an idea of how your forum is organized.
Current Trends Paragraph: In this paragraph, you will discuss the themes that you found in the research from the 5 articles related to your topic. This paragraph should be a synthesis of the research and not just a listing of annotated summaries.
Future Research Paragraph: In this paragraph, you will discuss areas of future research by referencing the 5 articles that you identified. The future research areas should be based on the findings of the authors of those articles rather than general ideas you may have. *A reference section should then be included at the end of your discussion
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