MARKETING RESEARCH PROJECT

You are required to choose a domestic or international Small and Medium Enterprise (SME)
operating in your country on which to base your assignment.
You need to analyse the chosen organisation and identify a business problem related to
areas of market or marketing at the organisation.
The problem must be related to marketing function and must be justified with the support of
symptoms and data.
You need to develop a market or marketing research proposal to undertake market and
marketing research for the chosen organisation.

Task 1 of 1 – Marketing Research Proposal Report
Instructions
You are tasked with developing a market or marketing relevant, feasible and interesting
market research proposal for your chosen organisation. The research proposal should be
written in the future tense. Each task must be answered with the application, analysis and
evaluation of theoretical concepts and models for the chosen organisation. The literature
review should be critical, the research problem and research methodology must be fully
justified.
The following points need to be addressed when preparing the report:
Section A (ACs 1.1, 1.2)
1. Appraise market or marketing research problems and justify it for the chosen organisation.
2. Develop appropriate research objectives and justify your choice of the problems and
issues at the chosen organisation.

Section B (ACs 2.1, 2.2)
1. Evaluate , review and analyse a range of relevant literature related to the chosen
research problem.
2. Analyse different theoretical approaches to the chosen research problem.

Section C (ACs 3.1, 3.2, 3.3)
1. Evaluate appropriate research methodologies in terms of SMART research
objectives for the chosen research problem at the chosen organisation.
2. Design an appropriate methodology in terms of the research objectives for the
chosen organisation.
3. Justify a selected methodology using theories and concepts of research methodology
giving due consideration to the nature of research problem and relevant research
objectives at the chosen organisation.

Section D (ACs 4.1, 4.2)
1. Propose techniques for use with quantitative and qualitative data collection and
analysis for the chosen research problem at the chosen organisation.
2. Create a research question, literature review, and methodology for the chosen
research problem at the chosen organisation.
Delivery:
• 1x Word file
Submission:
• 1x Word file – 2500 words excluding TOC, diagrams, references and appendices
Referencing:
• You should use and cite a range of academic and reliable sources.
• A comprehensive Harvard style reference list must be included at the end of the work.

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