A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a great starting point to perform a strategic assessment for a company.
For this discussion, discuss your company or select a local firm and conduct a SWOT analysis. You may want to interview the owner/manager via phone, Zoom, Skype, or other means to gain more insights. Describe at least two of each: strengths, weaknesses, opportunities, and threats. Based on your analysis, generate at least one possible strategic action to reduce risk, and at least one possible strategic action capitalize on possibilities.
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