For this week you were expected to have read chapters 9-12 of the textbook and viewed the accompanying PowerPoints and video lecture.
After you read the chapters, I want you to provide a discussion post that’s 2-3 paragraphs in length summarizing your interpretation of the reading, and I want you to answer the following 8 questions with each answer a minimum of a 2-3 sentence paragraph and number each of them:
1. Do television programs reflect cultural and social change, or do they influence it? How?
2. In earlier chapters we discussed Cultivation Theory where the premise is that the media we consume influences our actions. Do you think video games perpetuate violence in society? Why or why not?
3. The rise of social media has resulted in the demise of the press. How can journalism survive in the digital media age?
4. Find an example online of an effective public relations campaign and explain why the campaign is effective to you. Provide a hyperlink to the campaign.
5. Find an example online of an effective advertisement and explain why the advertisement is effective to you. Provide a hyperlink to the campaign.
6. Provide one example of when a public relations campaign and/or an advertisement persuaded you to either buy their product or participate in their campaign and elaborate on what variables were used that persuaded you.
links:
Understanding Media and Culture Open Textbook
https://cccconfer.zoom.us/rec/play/SoCMhwe29uTCjUoxZZM35pfMG4rk-WL3VE0_VkXzOVEUXtUcbt2gl0fMu6LiJKZtNjUAt6m31FWR5i5F.bQzzFNYDcpJgtceF?continueMode=true
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