*LOOK into the Bazaart App business story.
*OBJECTIVE: introduction to growth hacking, app store optimization, app engagement, explore the value of an incubator
*READ as reference: Bussgang, Jeffrey, and Matthew G. Preble. “Growth Hacking at Bazaart (A).” Harvard Business School Case 815-001, December 2014. (Revised May 2015.)
Growth Hacking at Bazaart (A), Case Study (27 Pages)
*LINK: https://store.hbr.org/product/growth-hacking-at-bazaart-a/815001
1. Write Two-sentence pitch as of 2014 for the Bazaart App
2. What outbound marketing strategy would you test and why for them?
3. What inbound marketing strategy would you test and why?
4. Business model: Your recommendaticixon for revenue opportunity and why?
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