Content/Format: This major project is to produce a final comprehensive strategic analysis report and plan based on the two minor projects youve done so far. You will use the same company of your choice. The Template for this report can be found in the attachment.
Fundamentally, this project allows you to use both the “art” and the “science” of strategic planning by developing your research skills in competitive analysis, applying the strategic frameworks learned in class, and using your imagination and judgment to formulate the recommendations.
Written report
This project is to build upon the previous two minor projects. It provides an opportunity for you to incorporate the feedback I provided in the previous minor projects.
Use the frameworks we learned collectively in class for your external analysis, internal analysis, business/corporate level strategies, and recommendations.
Develop a coherent story with a focus on the application of the frameworks we developed in the class. Any facts/evidences/analyses that are irrelevant to the frameworks may downgrade your report.
Begin each paragraph with summary sentences. Be brief on descriptions of facts, but comprehensive on strategic analyses. The ratio between descriptions and analyses should be no higher than 1:1.
From your strategic assessment and research, develop and provide a strategic plan for the organization to meet its objectives. Include in your plan action steps and timeline with key milestones and objects.
Use the attached outline to format your project.
Include at least ten major references in Exhibits and References.
Write no more than 15 pages, single-spaced, not including exhibits and references.
Be analytical, precise, and coherent.
Last Completed Projects
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