Customers are the foundation of successful business-level strategy. Discuss a firms three customer considerationswho, what, and how. These issues refer to the customer groups to be served.

Prompt: Customers are the foundation of successful business-level strategy. Discuss a firms three customer considerationswho, what, and how. These issues refer to the customer groups to be served.
Requirements: 250 words minimum

The book is on RedShelf
The book is by HITT which should be one of the Reference

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