What has it done (or could have done) to benefit from structural advantages?

How attractive is the industry? In terms of strategy, what has
the company done (or could have done) to compensate for structural disadvantages?
What has it done (or could have done) to benefit from structural advantages?
2. Assess resources and activity systems: What are some existing (or potential) internal
sources of competitive advantage? What can the company do to strengthen (or realize)
them?

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