Write a case background, SWOT and PESTEL analysis based on the article attached.
Answer these questions:
1. Why has Disney been so successful for so long?
2. What did Bob Iger do to rejuvenate Disney?
3. Is Disney now too diversified? What challenges does it face?
a. Specifically, Disney has now forward integrated into distribution with the launch of three streaming services Disney + ESPN + and Hulu, that compete directly with Netflix. Does this make sense?
b. Should it retain ESPN and / or ABC?
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