CRM combines practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. CRM is all about people. Throughout the history of CRM, regardless of the techniques or technology involved, the important aspects of CRM are the customers. The goal is to improve customer service relationships the customers have with the brand or organization. How those relationships are managed can benefit customer retention, sales revenue, and higher customer satisfaction.
CRM is a process, a technology, and a philosophy that addresses how an organization interacts with its customers.
respond to
-What do you think was a monumental discovery in the history of CRM?
-What are your views on what CRM is and your definition of CRM?
-Give an example of how CRM can enhance organizations’ digital marketing?
-What aspects of CRM are most important to you? Provide a rationale for your answer using specific examples from your research and experiences from the course resources.
some sources:
-https://www2.deloitte.com/mt/en/pages/technology/articles/mt-salesforce-how-can-crm-help-your-business.html
-https://youtu.be/IelblmJ1QyI
-https://youtu.be/gEj9u0M8cLg
can use more scholarly sources if needed. I will have to present this so if you can make this presentable, that would be great. 🙂
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