Describe the customer journey to purchase your start-up’s product, list your primary marketing goals, including objectives and KPIs, and outline at a high level your marketing mix and CRM plans.

Describe the customer journey to purchase your start-up’s product, list your primary marketing goals, including objectives and KPIs, and outline at a high level your marketing mix and CRM plans.
Social Responsibility: Write a code of ethics, vision statement, and mission statement that each reflect your core values and articulate the environmental, social, and ethical policies of the new business.
Funding: Explain your funding strategy, including capital from bootstrapping and funding through equity, debt, or nondilutive funding sources. This section should align with the capital requirements that were calculated for Draft 3 of your Course Project.
Executive Summary: Summarize your entire project.
Title Page and Table of Contents
Submission Guideline: Submit your draft as described in the outline, guidelines, and grading rubric as noted, incorporating Drafts 13 into your final submission. Use the section titles as headers in the body of your paper.

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