What is Trader Joe’s vision for the long run? How do they position themselves in the environment?

Handout: TraderJoes.pdf Download TraderJoes.pdf (use this article for the sources please)

Based on the linked article only, answer the following questions:

What is Trader Joe’s vision for the long run? How do they position themselves in the environment?
What is their business model (Who, what how)?
What are the “interconnected sets of choices” TJ has made to reduce imitability? (describe at least 5 choices).
Each of the 3 questions will be graded out of 4 points as outlined in the syllabus: 4 indicating outstanding analysis, 3 complete analysis, 2 adequate analysis, 1 incomplete analysis, and 0 points will be given for answers that miss the point of the question or are missing outright.

To clarify the rubric:

0 points – tried to say something about the subject but without clearly using the course definitions, context, or material.

1 point – some answer of the question is attempted, some of the framework components are understood and tries to apply the framework to the material provided.

2 points – clearly answers/ addresses the question, shows some understanding of the framework to be applied and what its component means, provides an application of the framework to the material provided, and finds relevant information from the article to apply most of the framework to.

3 points – clearly answers/ addresses the question, shows a clear understanding of the framework to be applied and what its component means, provides a complete application of the framework to the material provided, and finds relevant information from the article to apply the framework to. Indicates clearly when information is missing from the article for parts of the framework.

4 points – All of 3 and makes conjectures, educated guesses for missing information, inferring from the article’s context how to completely address the framework.

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