In Industry Analysis, Dr. Casadesus-Masanell shows how Wal-Mart managed to succeed
in an industry that is less than attractive. Use industry analysis and the resource-based view
to offer practical advice for Samsung and its smartphones. For instance, how can the
company use its resources to change the industry structure or its position in the industry?
Be sure to support your theoretical insights with evidence from the case. Optional: If you
can design an activity system, you will earn a bonus (details in the section How to Write
Managerial Memoranda).
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