What teachers teach is not practical knowledge, but how to operate computer software and personalized inquiries.

Please respond to the following posts.

1. Due to changes in society, education, economy, technology, many industries will experience major changes in the next ten years.
Americans and much of the world are not very happy with the state of democracy and the institutions that underpin it. As I mentioned in a long survey of expert forecasts in Researched, there may be many innovative changes in the next 10 years. Experts predict that by 2030 people care more about personal privacy and physical and mental health, and some new jobs and positions need such pillars. such as Psychologist, art instructors, and athletic instructors. The survey mentioned that the law will also change with the development of technology. Because of the emergence of the digital age and the rapid development of digital applications, intelligent agents are used for any contact, and every link is to interact with robots. This reduces people’s awareness of themselves and their environment.
For example, the education system will also change accordingly. What teachers teach is not practical knowledge, but how to operate computer software and personalized inquiries. Political change is also becoming more public. For business moguls, certain companies hold all the cards. And the government doesn’t have the expertise needed to regulate it in an effective or efficient manner. Younger people are far better at critically analyzing online information in this way, whereas older people tend to fall out of the system as they grow older. At the same time, there are more and more tools to help everyone fight disinformation. ”
Political and government reform: Democratic activity and government decision-making will be open to more citizens, public activism will grow, technology can evolve rapidly, and we need to adapt faster.

2. Despite major economic setbacks brought on by the coronavirus pandemic, the U.S. economy is experiencing major signs of growth in recent quarters. In fact, total industry output is projects to rise by more than twenty (20) percent from 2019 to 2029 (Staff, 2022). So what industries are projected to experience growth and decline in the coming decade? Forbes author, Ashley Stahl, predicts that technology (IT), construction, personal services, food services and healthcare will witness propelled growth within the decade. Similarly, the Staff writers for ModernGlobe.com, predict strong growth within the healthcare industry – specifically outpatient care centers. In addition to healthcare services, information services, software publishers, oil and gas extraction and computer system design and related services are expected to see continued growth.

Conversely, industries such as tobacco manufacturing, book, periodical and music stores, newpaper publishers, fossil fuel electric power generation, and more are predicted, and are currently experiencing, decline (“Industries declining employment | Industry | CareerOneStop,” n.d.).

3. I thought that the BIC lighters starring Snoop and Martha Stewart was a brilliant piece of advertising for the brand, and as a Stanford study points out, by being the singular brand advertising within the category, might actually have been a profitable move for the company.
By employing the two stars, the brand was able to reach a extremely wide demographic; broadening its target audience dramatically to: millennials, and younger generations who are involved in meme culture/ cultural connection to Snoop (the ad riffed on a continuing spiral of meme-worthy moments between Snoop and Martha), gen X and even Boomers who all have a cultural connection to Martha Stewart and appreciate a brand for dependability. The ad seeks to both: establish its dominance as the only real choice in the very specific lighter niche market, reinforce its reputation as the dependable, reliable, and also connect by having some fun with the younger generations. The timing was what I thought was the most savvy part of the launch though, as it hinted at smoking culture in a moment where that’s only now acceptable due to the wave of marijuana legalization that has been picking up across the country. So, in a moment that many are re-examining the issue, Bic was able to cleverly remind everyone that it’s a lighter for everything.
It’s an easy front end offer; a Bic lighter is $13 for a special edition 6 pack. The real squeeze/ upsell, is a customer who will continue to buy only Bic lighters for the rest of their life; after having felt a moment of humor and cultural connection from the brand, reinforced by demonstrated reliability/ dependability of the product. If I had to choose a way to engage customers, I would have continued to find ways for customers to digitally “connect” with Martha and Snoop via the Bic landing page, with customizable text to speech that could be shared on social media. The joke could continue, and the brand could continue to reestablish its presence. Last, as the Stanford study shows, there is room for a brand to earn a profit on these ads, especially if they relate around the Superbowl/ sports, and further, they risk opening a door to a competitor if they do not engage.

Bic Lighters: https://us.bic.com/en_us/bic-special-edition-super-bowl-lvi-champions-series-lighters-assorted-6-pack.html

4. I have selected the Hyundai Sonata: Smaht Pahk Which aired in the Super Bowl LIV in 2020

Target Audience: I believe the target audience for the Hyundai Sonata: Smaht Pahk ad is car buyers who are looking for a new vehicle. I think the ad is targeting people who are between the ages of 25 – 45 and are interested in buying a mid-size. The ad is also targeting people who live in an urban area and have a hard time finding a parking spot.

The objective: The objective of the ad is to show people the new Hyundai Sonata: Smaht Pahk’s new model and show its unique features of the smart parking system. According to the sales funnel, the ad is in the Awareness stage, where the objective is to create awareness and build brand recognition among the target audience.

Actively engage customers: To actively engage with customers in the digital marketing state of the ad campaign, I would recommend, using social medial platforms such as TikTok and Twitter, Facebook, and Instagram to reach the target audience. Encourage customers to leave reviews and share their experience with the product on social media. Create a social media contest with the chance of winning a prize.

Why spend so much money: I believe advertisers spend so much on a wide audience because they want to reach as many people as possible, regardless of their demographic or psychographic profiles. The advertisers see this as an opportunity to reach a large number of potential customers and create brand awareness.

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