Price Differentiation by Computer Type: Fair or Unfair

Price Differentiation by Computer Type: Fair or Unfair
Several OTAs, such as Expedia, have experimented by presenting different pricing to
consumers based on the type of computer they are using. Specifically, consumers who were
using Macs were shown higher prices than consumers using PCs. Many people view this as
unfair because different options were given to different people. Additionally, this has been
viewed as being unfair to younger consumers who typically use Macs. However, the OTAs said
that their market research has shown PC consumer to be more price sensitive, therefore they are
truly discounting to PC users rather than price gouging Mac users.
The assignment: Present 3 written arguments supporting segmentation in this subject. Then,
present three arguments supporting discrimination in this subject. Write about 1 paragraph for
each argument. You can use internet research. You will need to cite your sources of research.
(According to Hotel News, According to Consumer Reports, etc). Finally, write a conclusion as
to which side you agree with and why. This can be about 1 paragraph.

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