Knowing the competitive forces, how will you strategize to ensure that you can compete, especially against competitive rivalry that may exist?

Hisrich, R., Peters, M., & Shepherd, D. (2017). Entrepreneurship (10th Ed). McGraw-Hill.
Print ISBN: 978-0078112843
eText ISBN: 978-1259306808

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You have been working in the field of sales and marketing for several years now. After thought and consideration, you have decided to open your own sales and marketing firm. You have some startup money, some ideas, and a vision. Develop an APA formatted paper that addresses these questions:
What are some of the first things that you would do to start your company?
How are you going to determine what market segment you will seek?
Consider what type of technology you will utilize to ensure a customer-base, advertise, accounting, etc.
Knowing the competitive forces, how will you strategize to ensure that you can compete, especially against competitive rivalry that may exist?

*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in the University Policies for specific guidelines and expectations.

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