What can you learn about the competitors strengths and weaknesses to help understand your companys business advantage?

-If you know what consumers are saying about a business, can this indicate a threat or opportunity?
-What can you learn about the competitors strengths and weaknesses to help understand your companys business advantage?
-What are people talking about specific to this category overall? Are they interested in this category?
-Is there specific slang that is used? Who is engaging, and which brands are capturing most of the conversation?
-Are the conversations the same on different social media networks?

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