After you have completed the reading, answer all of these questions in your first post. Each question should be at least one paragraph.
Based on what you have learned, respond to the following questions:
1. Why would someone shop on the Internet?
2. Why would someone eat at the same restaurant frequently?
3. Why do you choose one retail or grocery store to shop repeatedly at or buy one brand more than one over others?
Read the Case Study entitled, IKEA Uses Market Research to Adapt for Global Markets on pages 259-260. Then, answer only Discussion Questions 1 and 2 at the end of the case (page 260).
Your assignment should be at least one(1) page in length (double-spaced). You should have a title page and a reference page and use in-text citations where you have taken ideas or content from another author. Please do NOT include the questions. Save your paper in a Microsoft Word document.
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