1. What are characteristics of the industry the company is operating in?
2. What is the competitive positioning of the company within the industry?
3. What is the degree of actual and potential competition in the industry?
4. Who are the main competitors?
5. What is the level of current and future industry profitability?
6. Does the company have a competitive advantage and is it sustainable?
7. Does the company operate in multiple business or geographic segments, and why?
Accounting analysis. You should be able to answer questions, such as:
1. What is the quality of financial (non-financial) disclosures of the company?
2. Does the company disclose relevant non-GAAP metrics and are they decision-useful?
3. Is there any concern of earnings management?
4. What are key accounting policies for the company?
5. Were there any significant accounting changes in the past?
6. How reliable are company estimates?
7. Are there any potential red flags?
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