In the case study there is a marketing proposal to reposition the company’s brand, emphasizing three strategies: branding, digital marketing, and in-store promotions. We should help Dena Yazzie decide if she 1) should accept the proposal as is, 2) accept proposal with modifications, 3) reject the proposal to focus on cost reductions or/and improved harvests 4) do nothing? (DISCUSS PROS and CONS of these options when analysing them)
We should justify your decision using tools and measures from the module
Report structure:
1. Executive summary (a snapshot of the entire report, the exciting bits, the trailer)
2. Table of contents
3. Introduction
4. Main body: Situation Analysis, analysis of the various options, pros and cons of various options, final recommendation
5. Conclusion
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