What is the brand name for the product? What role does the new product play in the brand portfolio?
Who is the target market?
What will be the new products objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?
What will be the new product position? How will it complement the objectives?
What will be the new product competitive pricing strategy? How will it complement the objectives?
How will this be reflected in the packaging? How will it complement the objectives?
How will this be reflected in the promotion? How will it complement the objectives?
How will this be reflected in the placement? How will it complement the objectives?
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