– What is the basic story of the commercial?
– What emotions are encouraged – and how are they associated with the product?
– What are the “characters” in the ad like? Why do you think the company chose to use these characterizations? What audience is the ad looking to speak to?
– What is the “thesis” of the ad? What argument does the film make that encourages a positive association with the product?
– What are some of the most poignant images used? What do they symbolize and how do they relate to the product?
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