Do your own assessment of the business, do not go to the company website and copy their analysis
Who are the main competitors?
Examine the direct competitors.
Discuss what your competition offers that your business/brand does not offer.
Examine why their customers are purchasing from each competitor and not from you.
Collaborators
Who are your collaborators? Define all business partnerships.
Discuss the company/brands current partnerships. Discuss the benefits the business would gain from each recommendation.
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